Penny Stock Columns on the OTCBB

Coffee Buzz Fuels Profits

04-22-2008

by Dan Blacharski

This past weekend, I sat in a local coffee shop in the south of Thailand. As different from a Starbucks as it could possibly be, the shop itself was a simple structure with a tin roof and no walls, a handful of old plastic tables and chairs, and regular customers that have been coming every day, since before Siam was renamed Thailand. There were a couple loose chickens wandering around, and a stray dog sat down beside my table, hoping for a few scraps of my deep-fried turnip cake. An ancient Buddha statue looked over us from its place of honor, and an old dog-eared photograph of King Chulalongkorn, who reigned over 100 years ago, sat on the wall next to a calendar with a picture of the current King Bhumibol Adulyadej, showing the year to be 2551 (BE). The old barista’s face had character and wisdom, and she knew everyone there. I watched as she made coffee by pouring hot water from a long-handled tin cup into what looked for all the world like an old sock.

It was delicious. I have drunk cappuccinos and lattes in Starbucks all around the world, from London to Tokyo, and this old woman’s coffee is still the best I have ever had.

I realized when I got up in the morning in my hotel room, and did not have immediate access to my regular morning cuppa Joe, that I was hopelessly addicted to the stuff, as are millions of others, in America, in Europe, and even here in the Orient. Even during a recession, when people have to cut corners and watch their pennies, do you think they will actually forego their pleasurable morning ritual of hot coffee? Not likely. When it’s over 40 degrees Celsius as it is here, many people prefer it iced, but they still cannot bear to go without it.

Targeting the Asian market is Healthy Coffee USA, the marketing arm of Healthy Coffee International (Pink Sheets: HCFE), setting up a subsidiary in the Philippines. Scheduled to launch in December of this year, the company noted the proliferation of Starbucks throughout Asia and the rest of the world, and a healthy demand for coffee throughout the Philippines. Earlier this year, the company established a Japanese subsidiary as well. The java juice has some added healthy ingredients, including reishi and ginseng. Sure, I know you’re used to sugar and cream, but I for one would be willing to give it a try. Of course, I’ve sampled some pretty bizarre foods and drinks in different parts of Asia, including fried ant’s eggs. But nonetheless, the healthy drink market is a strong one, and Americans are increasingly looking towards the East for secrets to longevity and health. The company’s expansion model is based on small-time distributors, for whom the start-up capital is minimal, a business model that will fly well in emerging nations, as well as recessionary USA.

The writer does not own shares in the above stocks.

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